### The real cost and value of cellular IoT connectivity: what your P&L isn't telling you

Four connectivity costs your P&L doesn't capture, and four reasons they're worth owning deliberately. A practical look at what cellular IoT connectivity is worth when it's managed well.

**Dan Cunliffe**  
Managing Director & Co-Founder

**[Three routes to growth with cellular IoT connectivity](/content/iot-connectivity-resources/three-routes-to-growth-with-cellular-iot-connectivity/index.html)**  
Guides  
**[5 Min](/content/iot-connectivity-resources/three-routes-to-growth-with-cellular-iot-connectivity/index.html)**

**[Connectivity as a growth lever in IoT services: why bundling changes the business model](/content/iot-connectivity-resources/connectivity-as-a-growth-lever-in-iot-services-why-bundling-changes-the-business-model/index.html)**  
Guides  
**[5 Min](/content/iot-connectivity-resources/connectivity-as-a-growth-lever-in-iot-services-why-bundling-changes-the-business-model/index.html)**

**[When connectivity becomes a service design decision in IoT](/content/iot-connectivity-resources/when-connectivity-becomes-a-service-design-decision-in-iot/index.html)**  
Guides  
**[5 Min](/content/iot-connectivity-resources/when-connectivity-becomes-a-service-design-decision-in-iot/index.html)**

**[How to use cellular as a commercial shock absorber in fixed-line delivery](/content/iot-connectivity-resources/how-to-use-cellular-iot-connectivity-as-a-commercial-shock-absorber-in-fixed-line-delivery/index.html)**  
Guides  
**[6 Min](/content/iot-connectivity-resources/how-to-use-cellular-iot-connectivity-as-a-commercial-shock-absorber-in-fixed-line-delivery/index.html)**

## IoT connectivity resources

### Everything you need to know about unsteered Multi-network SIM cards

Got questions about unsteered Multi-network SIMs? Our FAQs cover everything from international roaming to why they're the best choice for connecting anywhere. **[Read now](/content/iot-connectivity-resources/everything-you-need-to-know-about-unsteered-multi-network-sim-cards/index.html)**

### Everything you need to know about LTE-M in the UK

Got questions about how to sell and deploy LTE-M in the UK? We’ve got you covered. **[Read now](/content/iot-connectivity-resources/everything-you-need-to-know-about-lte-m-in-the-uk/index.html)**

### IoT Insider podcast

Get the lowdown on all the tech, opportunities, and partnerships you’ll need to get started and succeed in IoT.

### How to market cellular IoT connectivity for real impact

One core product, many stories. **[Read now](/content/iot-connectivity-resources/how-to-market-cellular-iot-connectivity-for-real-impact/index.html)**

### Choosing the right IoT connectivity: NB-IoT, LTE-M, or LTE Cat-1 bis?

**[Read now](/content/iot-connectivity-resources/choosing-the-right-iot-connectivity-nb-iot-lte-m-or-lte-cat-1-bis/index.html)**

### Not selling LTE-M connectivity? You should be

**[Read now](/content/iot-connectivity-resources/not-selling-lte-m-connectivity-you-should-be/index.html)**

### Why using consumer SIMs in IoT is a false economy

**[Read now](/content/iot-connectivity-resources/why-using-consumer-sims-in-iot-is-a-false-economy/index.html)**

### The problem with how we talk about IoT

**[Read now](/content/iot-connectivity-resources/the-problem-with-how-we-talk-about-iot/index.html)

### The 2G/3G design review your IoT solution needs right now

**[Read now](/content/iot-connectivity-resources/the-2g-3g-design-review-your-iot-solution-needs-right-now/index.html)**